Every substantial project that I won required a proposal. There were many times when my prospective clients would ask for a proposal before I even knew how to pronounce the name of their company.
So I’ve written a lot of proposals.
Before founding this site, I pitched over 950 website deals.
Each one of them included a proposal that took me at least a few hours to draft. Sometimes I would spend a whole day carefully creating a document. I remember always thinking to myself that I needed to redo my proposal document. Thinking, “this next version, will help me sell better—this will be the one.”
The more website design jobs I pitched, the more proposals I crafted. Eventually I started noticing patterns. Patterns about what really mattered with each deal I proposed.